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History

As a jet fighter squadron commander LIEUTENANT COLONEL ALBERT J. AMATUZIO had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.

Recognizing that these same benefits would prove invaluable in combustion engines, Al Amatuzio formulated the first synthetic motor oil in the world to meet API service requirements for automobile engines. The new lubricant performed like no other before it. When the first can of AMSOIL 10W-40 appeared on the market in 1972, it signaled the birth of an entire industry. AMSOIL synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.

AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward. ...inspired by aerospace technology

 

Al Amatuzio's induction to the Lubricants World Hall of Fame is the ultimate tribute to the man who started it all.  He is firmly established among the giants who have shaped the industry.  Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.


AMSOIL Today
Under the leadership of President Albert J. Amatuzio, along with Alan Amatuzio, Executive Vice President and COO, and Dean Alexander, Executive Vice President and General Manager, AMSOIL remains the leader in synthetic lubrication technology.
  • Albert J. Amatuzio
    President and CEO
  • Alan Amatuzio
    Executive Vice President and COO
  • Dean Alexander
    Executive Vice President and General Manager

Products

AMSOIL FORMULATES A WIDE SELECTION OF SYNTHETIC LUBRICATING OILS for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance. All are distributed through a worldwide network of independent Dealers. This complete line of quality products is recognized by countless private motorists, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life. ...making history with synthetics

Facilities
THE AMSOIL CORPORATE HEADQUARTERS, MANUFACTURING PLANT, AND MAIN DISTRIBUTION CENTER are located in Superior, Wisconsin, with several regional warehouses strategically located throughout North America and overseas. These facilities cover a total of nearly 700,000 square feet.

The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as highspeed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away.

The AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by a cooperative, knowledgeable and well-disciplined team of approximately 300 employees.
The Company of Firsts   

AMSOIL has a documented history of innovation and leadership.

  • First to develop an API-rated 100 percent synthetic motor oil.
  • First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
  • First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
  • First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
  • First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • First to manufacture synthetic gear lube for automotive use.
  • First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • First to manufacture a synthetic automatic transmission fluid for automotive use.
AMSOIL INC. "The First In Synthetics"®  PRODUCT CHRONOLOGY 

2008 Series 500 DOT 3 High Performance Brake Fluid (BF3) (January)
2008 Series 600 DOT 4 Racing Brake Fluid (BF4) (January)
2007 Signature Series 0W-30 100% Synthetic Motor Oil (SSO) (October)
2007 EaPF Pre-Filters (September)
2007 EaAB Crankcase Breather Filters (August)
2007 Synthetic Universal Automatic Transmission Fluid (ATF) (Gallons added to lineup – May)
2007 EaAR Carbureted Engine Air Filters (April)
2007 Formula 4-Stroke 10W-40 Synthetic Scooter Oil (ASO) (April)
2007

P.i. Performance Improver (API) (reformulated – March)
2007

100% Synthetic 0W-20 Motor Oil (ASM) (March)
2007 SEVERE GEAR® Synthetic Extreme Pressure (EP) 75W-110 Lubricant (SVT)
2006 Synthetic 5W-40 Premium Diesel Oil (DEO)
2006 Diesel Cold Flow Improver (DFF)
2006 Diesel Concentrate Performance Fuel Additive (ADF)
2006 Ea Air Motorcycle Filters (EaAM)
2006 Ea Oil Motorcycle Filters (EaOM)
2006 Ea Air Induction Filters (EaAU)
2006 Ea Bypass Filters (EaBP)
2006 Formula 4-Stroke® Small Engine Oil 10W-30/SAE 30 (ASE)
2006 Engine Fogging Oil (FOG)
2005 Ea Oil Filters (EaO)
2005 Ea Air Filters (EaA)
2005 Formula 4-Stroke® Marine Synthetic Motor Oil 10W-30 (WCT)
2005 Formula 4-Stroke® Marine Synthetic Motor Oil 10W-40 (WCF)
2005 Manual Synchromesh Transmission Fluid (MTF)
2005 Manual Transmission & Transaxle Gear Lube (MTG)
2005 Motorcycle Oils (MCF and MCV)
2005 Marine Gear Lube (AGM)
2005 AMSOIL Foam Air Filter Cleaner (FFC)
2004 AMSOIL Long Life Synthetic 75W-90 Gear Lube (FGR)
2004

AMSOIL Long Life Synthetic 80W-140 Gear Lube (FGO)
2004 SEVERE GEAR™ Synthetic Extreme Pressure 75W-140 Lubricant (SVO)
2004 SEVERE GEAR™ Synthetic Extreme Pressure 75W-90 Lubricant (SVG)
2004 AMSOIL High Tack Foam Filter Oil (AFO)
2004 AMSOIL Power Core™ Filters GM H2 Hummer 6.0L Vortec™ and Ford 6.0L Diesel PowerStroke™ Applications (PCF)
2004 AMS-Oiler™ Oil Precharger (AMK)
2004 AMSOIL PowerSports Air Filters
2004 BriteSide Heavy Duty SCRUB Hand Cleaner With Pumice (BHP)
2004 Synthetic 5W-40 European Engine Oil (AFL)
2004 Saber Outboard Synthetic 100:1 Pre-Mix 2-Cycle Oil (ATO)
2004 Saber Professional Synthetic 100:1 Pre-Mix 2-Cycle Oil (ATP)
2004 HP Injector Synthetic 2-Cycle Oil (HPI)
2004 DOMINATOR Synthetic 2-Cycle Racing Oil (TDR)
2004 INTERCEPTOR Synthetic 2-Cycle Oil (AIT)
2003 Torque-Drive™ Synthetic Automatic Transmission Fluid (ATD)
2003 High Performance Interceptor™ Synthetic 2-Cycle Oil (AIT)
2003 Slip Lock™ Differential Additive (ADA)
2003 SAE 10W-40 XL Synthetic Motor Oil (XLO)
2002 BriteSide Heavy Duty SCRUB Hand Cleaner (BSH)
2002 High Performance SuperDuty Motorcycle Filters (SMF)
2002 BriteSide T6 Cleaning Concentrate (BT6)
2001 Sirocco® Synthetic Ester Compressor Oil (SEI)
2001 SAE 0W-40 Formula 4-Stroke® Power Sports Synthetic Motor Oil (AFF)
2001 SAE 5W-20 XL Synthetic Motor Oil (XLM)
2001 X-Treme Synthetic Polymer Food Grade Grease (GXC)
2001 Supershift Racing Transmission Fluid (ART)
2001 Shock Therapy Suspension Fluid (STL & STM)
2000 Universal Automatic Transmission Fluid (ATF)
2000 SAE 20W-50 Synthetic High Performance Motorcycle Engine Oil (AMV)
2000 SAE 10W-40 Synthetic High Performance Motorcycle Engine Oil (AMF)
2000 SAE 20W-50 Synthetic High Performance Motor Oil (ARO)
2000 SAE 10W-40 Synthetic High Performance Motor Oil (AMO)
1999 Thermally Stable Biodegradable Hydraulic Oil (TBI)
1999 SAE 60 Synthetic Super Heavy Weight Racing Oil (AHR)
1999 Heavy Duty Metal Protector (AMH)
1999 Series 2000 Chaincase Oil (TCC)
1998 Series 2000 2-Cycle Racing Oil
1998 Gasoline Stabilizer (AST)
1998 Octane Boost (AOB)
1998 AW Series Hydraulic Oils
1998 New By-Pass Oil Filter Kits Introduced
1998 Series 2000 Synthetic 75W-140 Gear Lube
1997 Pure Power Spot and Stain Remover
1997 The AMSOIL Quick Lube Program Introduced
1997 Series 2000 Synthetic 75W-90 Gear Lube
1997 AMSOIL INC.'s "The First In Synthetics" is trademarked
1997 Synthetic 5th Wheel and Open Gear Compound (GFW)
1997 SAE 5W-30 XL Synthetic Motor Oil (XLF)
1997 SAE 10W-30 XL Synthetic Motor Oil (XLM)
1997 PI Quick Shot
1997 Pro Formula Car Polish
1996 Under Coat
1996 Series 3000 Synthetic 5W-30 Heavy Duty Diesel Oil (HDD)
1996 Non-Flammable Rust Preventative
1996 Pro Formula BriteSide
1996 Pro Formula Metal Polish
1996 Pro Formula Vinyl and Leather Protectant
1996 Pro Formula Vinyl and Leather Cleaner
1996 Air Freshener Spray
1996 Series 2000 0W-30 Synthetic Motor Oil
1996 Silicone Lubricant Spray (ALS)
1996 Miracle Wash Waterless Wash and Polish (AMW)
1995 Series 2000 Racing Grease (GRG)
1995 Water Resistant Synthetic Grease (GWR)
1995 Pure Power Plus Multi-Purpose Cleaner
1995 Lure Gard Aqueous Rust Preventative with Fish Attractant
1995 Multi-Purpose Synthetic Spray Grease (GLC)
1995 Series 2000 Synthetic 20W-50 Racing Oil (TRO)
1994 Non-Pumice Industrial Hand Cleaner
1993 Propylene Glycol Antifreeze and Engine Coolant (ANT)
1993 Pumice Industrial Hand Cleaner
1992 Cetane Boost Diesel Fuel Additive (ACB)
1992 Dual Remote By-Pass Filtration System 
1991 Biodegradable 2-Cycle Oil
1991 2-Stage Air Filter
1991 5W-30 100% Synthetic Motor Oil (ASL)
1990 Rain Clear (ARS)
1990 BE-100 and BE-110 Spin-On By-Pass Oil Filters
1990 Dual-GARD By-Pass Filter Mount
1989 Synthetic Polymer Food Grade Grease
1987 20W-40 Synthetic Natural Gas Engine Oil (ANG)
1987 Spin-On By-Pass Oil Filters
1986 80W-90 Gear Lube GL-4 (AGT)
1985 Synthetic Multi-Purpose Grease and Synthetic Heavy Duty Grease
1985 2-Cycle Injector Oil
1985 5W-30 Para-Synthetic Motor Oil
1984 75W-90 Gear Lube
1984 10W-30 Turbo Oil
1984 Marine Gear Lube (ALU)
1983 Heavy Duty By-Pass Oil Filter
1983 TRIGARD Lifetime Oil Change System
1982 Marine Engine Oil
1982 Chrome Brite Cleaner and Polish
1982 Brite Side Whitewall Tire Cleaner
1982 Vinyl and Leather Protectant
1982 Vinyl and Leather Cleaner
1982 Silicone Shield Car Polish
1982 By-Pass Oil Filter
1982 Home Heating Fuel Extender
1982 Diesel Fuel Modifier
1982 Diesel Fuel Additive Concentrate
1980 Engine and Crankcase Cleaner
1980 Automatic Transmission Fluid (ATF)
1980 POD Air Filter
1979 15W-40 Gas and Diesel Para-Synthetic Oil
1979 SAE 40 Racing Oil
1979 10W-40 Para-Synthetic Motor Oil (PMO)
1979 Air Filter Foam Oil
1979 Lifetime Air Filter
1978 MP Metal Protector (AMO)
1978 20W-50 Racing Oil
1978 85W-140 Gear Lube
1978 P.i. Fuel Additive (API)
1976 Grease
1976 Engine Oil Filters
1976 Rotary Compressor Oil
1976 Reciprocating Compressor Oil
1975 Power Foam
1975 Farm Tractor Hydraulic/Transmission Fluid
1975 Hydraulic Oil
1975 SE, CC, CD Diesel Oil
1974 80W-90 Gear Lube
1973 2-Cycle Oil
1972 10W-40 100% Synthetic Oil (API SE Approved)

REDUCE OUR DEPENDENCE ON FOREIGN OIL WITH AMSOIL

Industry tests have shown improved fuel economy of 2 - 5% in vehicles using synthetic lubricants. Many AMSOIL customer testimonials tell of even greater savings. If all cars in America used AMSOIL synthetic motor oil, gear lubes and drive train fluids, we would save enough fuel to drive to the sun and back 165 to 420 times over.*
Documentation

The numbers in this calculation were based on 1998 data on Domestic Motor Fuel Consumption by Type of Vehicle, 1970-1998.* 1998 was most recent year for complete data, but each succeeding year has seen an increase in these numbers, so it can be postulated that the numbers would actually be higher.

Domestic Fuel Consumption Data

CARS
Fuel Consumption, All Cars 72 billion gallons
2% OF 72 BILLION = 1.44 Billion gallons of fuel consumed
5% OF 72 BILLION = 3.66 Billion gallons of fuel consumed
Average miles per gallon: 21.4 miles per gallon
at 2% = 30.8 billion miles (1.44 x 21.4)
at 5% = 78.3 billion miles (3.66 x 21.4)
How far is 30.8 billion miles?
DISTANCE TO SUN 93 million miles
Round Trip 186 million miles
To Sun & Back = 165 round trips if fuel use is reduced 2%
  420 round trips if fuel use is reduced 5%
DISTANCE TO MOON 238,857 miles
Round Trip = 477,714 miles
Trips to Moon and back = 64,473 round trips if fuel use is reduced 2%
  163,000 round trips if fuel use is reduced 5%
TRUCKS

Fuel Consumption,
All Trucks

30.8 billion gallons

Documented fuel savings by switching to AMSOIL lubricants in engine and throughout drivetrain = 8.2%

8.2% OF 30.8 BILLION =

2.52 BILLION Gallons 

Fuel usage, average miles per gallon for over the road trucks = 6.4 mpg

2.52 billion gallons @ 6.4 miles per gallon = 16.128 billion miles that U.S. trucks would be able to travel on the fuel saved by switching to AMSOIL.

This equates to 86 trips to the sun and back.
(16.128 billion divided by 186 million) 
Or 33,760 trips to the moon and back. 
(16.128 billion divided by 477,714)

BOTTOM LINE: AMSOIL Saves You Money 

* p. 640, U.S. Census Bureau, Statistical Abstract of the United States, 2000

But there is another way to reduce oil usage. AMSOIL synthetic motor oils are designed for extended drain intervals. Fewer oil changes means less oil used.

Keep America on the road with AMSOIL, the original synthetic motor oil.


Made in USA  


Know the Facts
AMSOIL Saves You Money!
AMSOIL extended drain intervals mean fewer oil changes, long term savings and convenience



Example:
Conventional motor oil companies recommend 3,000-mile drain intervals

Conventional 10W-30 Motor Oil
*(40 quarts needed for 25,000 miles)		 @ $2.50/qt. x 40 = $100.00
8 Standard Oil Filters @ $6.00/filter x 8 = $48.00
. TOTAL $148.00

AMSOIL recommends 25,000-mile/1-year drain intervals

AMSOIL 10W-30 Synthetic Motor Oil
*(5 quarts needed for 25,000 miles)

@ $7.25/qt. x 5 =

$36.25
1 AMSOIL Ea Oil Filter   $15.30
. TOTAL $51.55

*Comparison based on 25,000 miles driven per year and 5-quart oil capacity.

You save $96.45 per year using AMSOIL premium quality synthetic motor oil and AMSOIL Ea oil filters. And at Preferred Customer prices, you can save even more.

Even if you drive only 12,000 miles per year, the final cost using AMSOIL is less than you pay for petroleum oil now! Plus you get better protection, lower engine temperatures, improved fuel efficiency, easier cold-weather starts and less waste which is better for the environment. All of these benefits add up to reduced operating costs and longer engine life. Change your oil and filter today and in 12 months change the oil and filter again. That's it!

What could be more convenient and better for your vehicle?


For more information, Contact Us

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